"If a story is not about the hearer he will not listen. And here i make a rule- a great and interesting story is about everyone or it will not last."- John Steinbeck
This quote is saying that if someone is being told a story about someone other than them, they will not listen because it is not interesting to them. But if the story is about them then they will be more interested and it will mean more to them. For example, if a person started a rumor about someone else, then that rumor will go around and people will here about it but it will not mean anything to everyone or affect the people that the rumor is not about. It will only affect the people involved in the story. Now if this rumor had everyone involved in it, then everyone would listen and actually care about what they are hearing. This quote shows that everyone is somewhat full of themselves. They only care about what is being said about them and how it affects them. They do not really listen to stories they are being told about other people.
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